After trademarking the word 'Candy', can King developer of Candy Crush Saga take it further?
Reports yesterday
confirmed King’s successful attempt at trademarking the word 'Candy', causing a
bit of an uproar after many think the word 'Candy' is too common to
trademark.
According to CVG, “The Company behind Candy Crush Saga has
successfully registered the word ‘Candy’ as a trademark, and has now begun
asking indie developers to remove their games from the iOS App Store if they
feature the word in the title."
New reports suggest that King have now taken this a step
further by filling a trademark for the word 'Saga' after Stoic Studios trademarked their recent
game release last week, 'The Banner Saga'.
A notice of opposition has been filled to the US Patent and
Trademark Office asking for Stoic to be refused the potential trademark for the
name 'The Banner Saga', King comments on The Banner Saga’s potential of causing
confusion because of the use of the word 'Saga' within it's title.
Stoic Studio's game received positive
feedback and they have announced plans for releasing further chapters of The Banner Saga in the
near future; The Banner Saga is a popular RPG fantasy game set in a Viking style land.
How do you feel about this aggressive use of trademarking across games? Are King entitled to hold the rights to the word 'Saga' given the critical and commercial success of the Candy Crush Saga game? Or is this just a business driven effort to wipe out any competition?
Laura Ash / @lauraanneash
How do you feel about this aggressive use of trademarking across games? Are King entitled to hold the rights to the word 'Saga' given the critical and commercial success of the Candy Crush Saga game? Or is this just a business driven effort to wipe out any competition?
Laura Ash / @lauraanneash
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